When I was forced to read Raymond Williams at Sydney University in 1973, I couldn’t understand a word of Culture and Society. My involvement with Cultural Studies began only after I twice wrote a feminist essay (“Banality in Cultural Studies”; short version, 1988,  long version,1990) about how bad I thought it was—as bad as, and undoubtedly sillier than, the work of Jean Baudrillard, which took up at least as much space in my essay. Yet within a few years, I  co-edited with John Frow an anthology, Australian Cultural Studies: A Reader (1993), which is now regarded as foundational for the field in my homeland. Yet I have never taught Cultural Studies in Australia, and with some reluctance taught only a couple of graduate classes in the USA. Yet (yet again), since 2000 I have happily been the inaugural Chair Professor of Cultural Studies in the Department of Cultural Studies in Lingnan University (Hong Kong), an intensively teaching and undergraduate-oriented institution.  

How does this happen? In my paper I will try to make sense of this erratic trajectory in terms of the actual pressures and difficulties confronting (in my experience) progressive scholars working in the context of the neo-liberal globalisation of education and media.   

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